Activision has announced
that their brand exclusive Call of Duty has reached the figure of 3 billion
dollars in sales revenue worldwide.Popular brands reportedly put on the market over 55 million copies, where Modern Warfare 2 has managed to destroy records prior to reaching 550 million dollars in sales revenue over a five day period.
"Call of Duty has become one of the brands with excellent entertainment for all ages" expressed his opinion of the chief executive of Activision Blizzard, Boby Kotick. "If put into consideration the number of hours our audiences playing Call of Duty games, then we can say freely that is being looked at as one of the best entertainment experiences in modern history."
In fact, analyst Edward Woo of Wedbush Morgan, said Inifinity Ward has managed to strike the "right balance" with Modern Warfare 2, despite the fact that there was a controversial airport scene (the scene in the game where the event takes place at an airport in Russia and is a bloody battle, and for which the stage has reacted the state of Russia).
"The last time we had a reaction to this level on a video game, it was the case with Grand Theft Auto" Woo said. However, he added that the FPS genre can not push money "own" the entire gaming industry.
"You have to have high quality games in other categories. For example, according to NPD, Uncharted 2: Thieves amongs the game was sold in October. And now SuperMario Brothers title for the Wii, will certainly come to sell over 25 million copies in the lifestyle market, "said Woo.
No comments:
Post a Comment